| A bio is a key part of your marketing toolbox. | | | | 9. Clubs or organizations that you are actively |
| And a well written one is worth it's weight in gold! | | | | involved in |
| This seeming simple marketing blurb has the | | | | 10. Personal insights such as what you believe, |
| amazing power to wow the media, impress a | | | | your mission, your vision |
| decision maker, or showcase your expertise to | | | | 11. Quirky fact about you such as "A former |
| any potential buyer. And, once you have written a | | | | school teacher-turned-confrontation expert, Jane |
| good bio, you'll find a million uses for it. In addition | | | | helps people communicate more effectively. Or an |
| to adding one to your website, you can use in | | | | avid baseball fan, when Bill is not speaking, you'll |
| your article byline, email signature, one sheet, | | | | find him eating hot dogs and watching the Chicago |
| promotional flyers, brochures, sales letters, and | | | | Cubs with his son Dave. |
| more! But how you go about writing a bio? | | | | 12. Interests or hobbies |
| Below are some 20 tips for what to include in | | | | 13. Occupation of your parents, if it's interesting |
| your bio. | | | | and adds to the story. Ex: The son of Vermont |
| 1. Area of expertise | | | | Turkey Farmers, Jim Smith is.... |
| 2. Title and company name | | | | 13. What your hometown is known for. |
| 3. Media coverage you have received including | | | | 14. Interesting or substantial former careers |
| television, magazine, and radio | | | | 15. What led you to start your current business |
| 4. Topic you you are a sought after speaker on | | | | 16. What you help people to do |
| 5. Number of people you have spoken to | | | | 17. Events that shaped your life |
| 6. Number of counties you have spoken in | | | | 18. Offices you have held |
| 7. Names of books you have authored | | | | 19. Call to action like "For a free report on "9 |
| 8. Credentials including notable awards or | | | | Ways to Build your Bottom Line" visit (insert your |
| recognitions you have won | | | | URL). |