| A bio is a key part of your marketing
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| | actively involved in
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| toolbox. And a well written one is worth
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| | 10. Personal insights such as what you
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| it's weight in gold! This seeming simple
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| | believe, your mission, your vision
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| marketing blurb has the amazing power to
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| | 11. Quirky fact about you such as "A
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| wow the media, impress a decision maker,
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| | former school
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| or showcase your expertise to any
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| | teacher-turned-confrontation expert, Jane
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| potential buyer. And, once you have
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| | helps people communicate more
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| written a good bio, you'll find a million
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| | effectively. Or an avid baseball fan,
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| uses for it. In addition to adding one to
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| | when Bill is not speaking, you'll find
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| your website, you can use in your article
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| | him eating hot dogs and watching the
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| byline, email signature, one sheet,
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| | Chicago Cubs with his son Dave.
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| promotional flyers, brochures, sales
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| | 12. Interests or hobbies
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| letters, and more! But how you go about
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| | 13. Occupation of your parents, if it's
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| writing a bio?
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| | interesting and adds to the story. Ex:
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| Below are some 20 tips for what to
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| | The son of Vermont Turkey Farmers, Jim
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| include in your bio.
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| | Smith is....
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| 1. Area of expertise
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| | 13. What your hometown is known for.
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| 2. Title and company name
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| | 14. Interesting or substantial former
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| 3. Media coverage you have received
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| | careers
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| including television, magazine, and radio
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| | 15. What led you to start your current
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| 4. Topic you you are a sought after
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| | business
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| speaker on
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| | 16. What you help people to do
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| 5. Number of people you have spoken to
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| | 17. Events that shaped your life
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| 6. Number of counties you have spoken in
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| | 18. Offices you have held
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| 7. Names of books you have authored
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| | 19. Call to action like "For a free
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| 8. Credentials including notable awards
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| | report on "9 Ways to Build your Bottom
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| or recognitions you have won
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| | Line" visit (insert your URL).
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| 9. Clubs or organizations that you are
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