| Department Store Buyer Becomes Interior
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| | with the ad. After the article and ad
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| Designer
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| | appeared, I ordered reprints, wrote a
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|
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| | solicitation letter, and bought a list of
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| A man contacted me about promoting his
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| | approximately 500 real estate lawyers
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| commercial interior design firm that he
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| | (new showroom tenants typically have
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| was starting. At that time he was working
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| | their lawyers negotiate their leases).
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| as a department store buyer where he was
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| | The solicitation letters gave my clients
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| very bored in his job. He was interested
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| | web site address and where to find his
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| in making a career change to interior
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| | newsletter. The solicitation letters were
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| designing. He had no formal training but
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| | mailed with a bulk mail permit from a
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| had educated himself in interior design
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| | local post office. They were also sent
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| and had worked on some very small
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| | via email.
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| showroom and office design projects in an
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| | A few weeks later after sending out the
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| assisting role.
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| | solicitation letter and reprints, a
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| After meeting with him and learning his
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| | lawyer who represented a men's suit
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| goals, I did some research into office
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| | designer company responded to our ads. I
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| and showroom designs, and the
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| | prepared for my client a four color
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| correlations between new designs and
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| | brochure, a PowerPoint presentation, and
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| increased business. I discovered that
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| | a script to follow during his
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| office interior designing was a lot more
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| | presentation. My client was up against 3
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| plentiful but more competitive. The
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| | other firms competing for the contract.
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| larger design firms concentrated on the
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| | My client was rewarded the contract. The
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| office designing market. I decide for my
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| | contract was for 1.5 million for a
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| client that it would be best if he would
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| | showroom on a very fashionable Manhattan
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| concentrate his efforts on the showroom
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| | street.
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| design market which was less competitive
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| | Five months after getting the contract to
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| and easier to break into.
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| | design this showroom my client completed
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| I helped my client create a web site that
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| | the project. The showroom turned out to
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| would express his unique approach to
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| | be a huge success for the men's suit
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| designing showrooms. The web site allowed
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| | designer company. The company even
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| clients to request information on the
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| | recommended my client to an accessory
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| different types and styles of showroom
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| | manufacture and design company that the
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| designs that my client has to offer.
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| | suit company was doing business with.
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| There would be articles and links to
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| | With the permission of the men's suit
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| articles that would be of interest and
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| | designer company I arranged for several
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| help prospective clients with what type
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| | stories about their work to be published.
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| of showroom design would be best for
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| | I made changes on their web site to
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| their business. The web site would
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| | include the success that my client had
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| provide examples of other projects that
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| | with the suit design company's show room
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| were successfully done.
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| | design. I also included it in the next
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| I wrote articles on the positive
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| | company newsletter that was going to be
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| correlation between new designs and
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| | published. I repeated the process with
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| increased business and distributed them
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| | the mailing list both of them
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| on the internet were clients would be
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| | (conventional mail and e-mail) promoting
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| looking for information. I included links
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| | the success of my clients work. As a
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| in the articles back to my client's web
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| | result, my client got three additional
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| site. I created a newsletter for my
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| | clothing design companies each of whom
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| client that contained helpful information
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| | required large showrooms and offices
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| to prospects by explaining several
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| | The success of the first contract allowed
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| different ways of how new showroom
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| | my client to break into a new market
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| designs can increase business. The
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| | segment which is designing offices, which
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| newsletter contained links to my clients'
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| | is the largest and most profitable in the
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| web site as well as links to articles and
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| | interior design business. Here is where
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| sources of information that would be of
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| | my client decided to expand his business;
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| assistance to any potential prospects.
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| | and in order to do this he must hire
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| I created a print ad for the New York
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| | others who have the skills to execute the
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| Real Estate Journal and wrote an article
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| | appropriate tasks at hand.
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| under my clients' by-lines that appeared
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