| The literature that exists in book form and | | | | was in those days everyone seems to agree (a |
| especially in online newsletters and magazines | | | | mass delusion) were the best decades of |
| presents to the "Move-To-Mexico Wannebee" | | | | Western Civilization, the 1950's and 60's. For the |
| Mexico as an Image and not Mexico as it Really | | | | record, I remember the 60's well. Who, I am |
| Is. I found an excellent example of this in an email | | | | forced to ask, in their right minds would want to |
| featuring a popular living-in-Mexico magazine that | | | | have that all over again? But, that is the pitch, the |
| appeals to the potential expat to Mexico. And, let | | | | spiel, and the screed of unbelievable |
| me emphasize the point is to attract potential | | | | propagandizing proportions. It is to sell real estate |
| expats to Mexico who have lots and lots of | | | | and make money. Mexico as an Image is |
| money to invest in real estate. This is the draw. | | | | presented as a heaven on earth, a virtual nirvana! |
| The Mexican picture that is painted is done so for | | | | Mexico as it Really Is-the Truth All of these |
| one reason only: to attract the moneyed that can | | | | hoodwinking bamboozlers fail to tell you that the |
| buy up the houses and the land. These | | | | areas to which they are trying to attract you are |
| advertisements try to draw you into contacting | | | | the Prime Living Locations in Mexico. Areas like |
| their list of Real Estate agents who can show you | | | | Puerto Vallarta, Lake Chapala, Ajijic, San Miguel de |
| all the Sugar and Spice and everything nice things | | | | Allende, to name just a few, life is not cheap but |
| that await the potential expat of means in Mexico. | | | | will cost you dearly to buy property and live. |
| They present an Image or Concept of Mexico | | | | We've not only spent time in those areas with |
| that will not only draw you in but will convince you | | | | friends but also paid dearly for meals in |
| that a Shangri-La is waiting for you. Move here! | | | | restaurants. Some of those we know in these |
| Now! Buy! Buy! Buy! Mexico as an Image The | | | | cities no longer go out to eat because of the |
| writer of the prose in this online magazine said | | | | tourist-priced restaurants. We know one or two |
| that living in Mexico is easy. She went on to | | | | who are contemplating a move to the highlands |
| define easy as: your maid will cost you only a | | | | of Mexico because of the increased price of living |
| couple of American dollars per hour; you can get | | | | and the car congestion in these cities. We met |
| a doctor to come to your house for only about | | | | these refugees in Guanajuato who formerly lived |
| thirty dollars; dinner and drinks will run you about | | | | in these overpriced locations. They were trying to |
| thirty-five dollars. She said living in Mexico is so | | | | find more fertile grounds in the highlands. The |
| easy and is just like life was like in America in the | | | | Prime Living Locations are easy to live in because |
| 1950 and 1960's. She goes on to say that you will | | | | you never have to utter a word of Spanish to |
| find a strong family-centered life and a tightly | | | | live there. Much to the locals' credit, they've |
| focused community. Life, she claims, will be a daily | | | | managed, without the money for classes or to |
| enjoyment in paradise. She then invites you to a | | | | study in an English speaking country, to do what |
| seminar in Puerto Vallarta to learn more. An article | | | | the collective masses of American and Canadian |
| that appeared in the L.A. Times described one | | | | expat claim they're not able to do. Another thing |
| lady's experience in another Prime Living Location, | | | | these used-car salesmen masquerading as real |
| San Miguel de Allende. The time she spent on the | | | | estate agents fail to tell you is how genuine |
| San Miguel de Allende Tour of Homes is | | | | Mexican towns are unalterably ruined by the |
| interesting to note. "It was at this point that I | | | | formation of Gringolandias by their monolingual |
| realized that if I really wanted a taste of Mexico, I | | | | inhabitants. An ethnographer I know is doing |
| might as well go home to Echo Park. The tour | | | | research for a book in which she examines the |
| wasn't so much a backstage pass to aspirational | | | | effect of Gringolandians on the culture of the |
| cultural immersion as it was an English-only how-to | | | | Mexican towns Gringos infect (my word, not |
| guide for getting away from it all without giving | | | | hers). Of the town she is concentrating, she says |
| anything up. Each dwelling was mostly notable for | | | | it is no longer Mexican, it is not American, but is |
| just how thoroughly the householders had | | | | some sort of hybrid. This is what happens. A |
| managed to bring the comforts of the north into | | | | cultural hybridization occurs that destroys a |
| the wilds of the south." Do not miss the point | | | | precious and ancient culture and changes it into |
| here. What the moguls of the various | | | | something favoring the culture of the infectors. |
| Gringolandias all over Mexico present is that you | | | | Truly, it is an infection that eats up that which it |
| can move to Mexico without giving up anything | | | | has invaded. And, as the lady in the L.A. Times |
| you had in America. You can bring all you had at | | | | article quoted above said, "It was at this point |
| home in America or Canada to Mexico. Life will | | | | that I realized that if I really wanted a taste of |
| not only be easy but it will also be just like life | | | | Mexico, I might as well go home to Echo Park... |