Grit Newspaper Becomes a Magazine: Rural Retro Comes Back in 2006

"body">or gardeners, and most of the articles and
Back in the 1950s, rural communities existed allfeatures are based on personal experience and
across the USA. In fact, more than half of allknow-how.
Americans were growing at least some - if not allGrit has always stood as a symbol of retro
- of their own food at that time, and agricultureculture and has long been a traditional Americana
was an enterprise that was as common toinstitution, so those who used to sell the copies in
Americans as the Internet is to today'searly days are thrilled to see it taking on a whole
generation. One of the publications that wasnew life in the 21st Century. And while many
widely distributed to those farming families wasexpected it to go the way of other publications,
Grit, a small newspaper that carried helpful andand either die out completely or sell out
practical articles about things related to live in thecompletely to more contemporary interests or
countryside. And in 2006, the out-of-print Gritadvertisers, the publication has managed to stick
paper reincarnated as a magazine, complete withto its rural roots, continuing to do what it has
color pictures and a glossy cover.always done best.
Whereas the original publication was mostly soldWhereas urban readers might want to find out
door-to-door by young people who could purchaseabout their astrology predictions for landing a new
issues of it and then resell them for a 10 or 20job or getting a new love interest, the rural
cent profit, the modern version is found in storesreadership of Grit can still depend on almanac info
across the nation such as Barnes and Noble. Andthat talks about predicting the weather and the
although the market demographic has changed,time of year to plant crops. And while urban
the content of the Grit magazine is not unlike thereaders may pick up a magazine to find out the
1950s Grit newspapers. There are articles aboutlatest Hollywood gossip or New York fashions,
things like how to raise rabbits, how to grow cornthose who tend to subscribe to Grit magazine
and vegetables and then can them for winter,may be much more tuned in to the goings on at
how to purchase farm equipment, and how tothe state fair, the produce markets. But in the
vaccinate livestock. Many of the writers for themagazine world, it is "to each his own" and that is
magazine are themselves farmers, homesteaders,how it should be.