| Tip 1 | | | | Tip 6 |
| Know your target audience. Think about the | | | | Choose a brand to help increase the perceived |
| people to whom you intend to give the | | | | value of the product. When a recipient is given an |
| promotional product. A practical item that the | | | | item, they are making assessments on the |
| recipient can use in the work place is generally a | | | | product immediately. How heavy is the item, what |
| good idea. Try to have a creative angle on the | | | | is it made from, how good is the personalisation |
| product that you are giving away. This could be | | | | on the product and it is a brand that they |
| created by the design for the product or the | | | | recognize? By purchasing a well known brand, the |
| product itself. Choosing the latest product in the | | | | recipient’s perceived value is higher than a |
| market place can generally assure the impact | | | | non brand product. There are many retail brands |
| desired when given to the recipient because it is | | | | in the promotional market ranging from Mont |
| retained and there may be a novelty factor that | | | | Blanc, Parker, NIKE, adidas, Regatta, Papermate, |
| ensures that the item and your logo or message | | | | Bic, Senator, Prodir, 3M and more! |
| is kept in view and in mind. | | | | Tip 7 |
| Tip 2 | | | | Think of ways that the item can keep you in |
| Find out what your main competitors have been | | | | touch with your customers. Is there a way that |
| and are giving away. Nobody wants to give away | | | | the item can enable your company to keep in |
| exactly the same item that your direct | | | | contact with the recipient?? If you supply a pad |
| competition is. Think of ways that you can get to | | | | with a holder, then a replacement pad can be |
| see what they are giving away by attending one | | | | sent in time to the recipient. The latest item to |
| of their events or ordering their information | | | | allow this is the Sticky Drive – a USB |
| sample pack. This will ensure that if you then | | | | memory stick that has its own operating |
| choose the correct item, your product will have | | | | platform. Each time that the user plugs the USB |
| the desired impact. | | | | in, it links to the internet and updates the |
| Tip 3 | | | | company and product information contained on |
| Know your logo or design! Make sure that the | | | | the device – a fantastic way to keep in |
| item that you want to produce can be | | | | touch! |
| personalised with the design that you want to | | | | Tip 8 |
| brand it with. If you are dealing with a good | | | | Order extra units – if the item that you |
| promotional product supplier, this will be a main | | | | have selected is a good one – over order |
| point that they will want to establish early in the | | | | because your colleagues and different |
| enquiry procedure. | | | | departments will want some! |
| Tip 4 | | | | Tip 9 |
| Ensure the item is not a discontinued item so that | | | | Plan ahead. Do not restrict the selection of items |
| you can re-order easily and quickly. If the item | | | | that you can produce for your next event |
| proves a real hit, then you will want to order it | | | | because you left it too late to order what would |
| again for another event. | | | | really work well for you. Plan ahead and know |
| Tip 5 | | | | what you want to do for each of your events |
| Create an impression with the packaging. When | | | | coming up for the next quarter if not the whole |
| you have decided on the print or personlisation | | | | year. Completely bespoke items need more |
| for the product, give the packaging some proper | | | | planning and production time if they are being |
| thought. If you are limited to the print size or | | | | manufactured overseas and need to be shipped |
| number of colours that can be printed onto the | | | | in. |
| product, then bespoke packaging is an ideal way | | | | Tip 10 |
| to get a vibrant and colourful design to your | | | | Use an established company with a good |
| clients. Many products are supplied in a standard | | | | reputation and sound financial standing. Make sure |
| box and a sleeve to fit over the top of the box | | | | that you next perfect promotional product is not |
| is a perfect solution to get a four colour process | | | | delivered because you chose to order from a |
| design onto the product. This principle can be | | | | company that sold its products only on price and |
| applied to the vast majority of product in the | | | | not on any other services or benefits. |
| promotional products business. | | | | |